WORK WITH STRUCTURAL GAP

Every analysis published on this site is a public test of judgment. Commissioned engagements apply the same methodology — revenue modeling, competitive mapping, product architecture, risk assessment — to your company and your specific decision.

Three tiers of engagement, scoped by the size of the decision in front of you. Pricing floors are published below so you can self-qualify before we talk.


01 — THREE ENGAGEMENT TIERS

All prices are starting figures. Scope determines the final number — there is one operator and a finite number of slots per quarter, so engagements are accepted by fit, not by who emailed first.

Strategic Read

Two weeks, fixed.

Engagements start at $25,000.

Scope determines final figure.

Built for

Founders and operators with one specific decision on the table — a build-vs-buy call, a market-entry question, an adjacent product opportunity — who need an outside read before they commit capital or headcount.

What you get

A 15–25 page memo with a defensible recommendation, a quantified business case, and the top three risks named with mitigations.

Deliverables

  • Written memo (15–25 pages) with the recommendation and reasoning
  • Single-scenario revenue or unit-economics model
  • Competitive map of the three closest alternatives
  • Top-three risks named with mitigations
  • One 60-minute readout call

Not included

  • — Multi-scenario financial modeling
  • — Primary research interviews
  • — Implementation work or vendor selection

Commissioned Analysis

Six to eight weeks.

Engagements start at $125,000.

Cloudflare-Forge depth, scoped to your company.

Built for

CEOs, executives, and investors evaluating a multi-million-dollar product or business-line bet who need the same depth published in the flagship analysis applied privately to their company.

What you get

A complete strategic analysis: opportunity sized, revenue modeled across scenarios, competitive landscape mapped, moats and risks assessed, and an execution roadmap that survives a board review.

Deliverables

  • Full written analysis (50–100 pages) — the same structure as the published Cloudflare Forge work
  • Multi-year, multi-scenario revenue and unit-economics model with sensitivity tables
  • Competitive landscape, moat analysis, and positioning thesis
  • Risk register with mitigations and a phased execution roadmap
  • Board-ready summary deck (15–20 slides)
  • Two 90-minute readout sessions and 30 days of follow-up Q&A

Not included

  • — Implementation, hiring, or vendor selection
  • — Ongoing strategic counsel after the 30-day follow-up window (see Embedded Engagement)
  • — Public publication — every Commissioned Analysis is private by default

Embedded Engagement

Quarterly minimum.

Custom monthly retainer.

Custom monthly retainer. Scope shaped to the decision cadence.

Built for

Founders and executive teams with a sustained pipeline of strategic questions — multiple product lines, an active M&A thesis, or a multi-quarter bet — who want the same analytical capacity available on a recurring basis.

What you get

Embedded strategic counsel: monthly written memos on the questions you bring, ad-hoc analysis on emerging opportunities, and a working session cadence that fits how your team makes decisions.

Deliverables

  • One Strategic-Read-equivalent memo per month on a question you bring
  • Ad-hoc strategic analysis on emerging questions, scoped together
  • Bi-weekly 60-minute working sessions
  • Direct asynchronous access between sessions
  • Quarterly strategic review and roadmap update

Not included

  • — Day-to-day execution, hiring, or vendor management
  • — Anything an internal Chief of Staff or VP of Strategy should own

02 — START A CONVERSATION

No pitch deck required — describe the decision you're trying to make and the gap you think exists. Inquiries are read by Carl personally. Calendar links go out after a fit conversation, not before.

Prepare and review an email draft. After you send it, Carl will review the enquiry and arrange the next step if there is a fit.