Website design & delivery
Independent by design.Distinctive design. Clear customer journeys. A website that reflects the quality of your business, with a practical plan for keeping it yours.
A working concept. An agreed scope. Optional care.
01 / Selected concepts
Two original, fictional brands. Explore the complete websites and try the customer journeys for yourself.
01 / Boutique hospitality
A place you can feel before you arrive.
Editorial photography and a calm room-selection experience, from finding your corner to planning the details of a stay.
A room of your own.
Try the room selector
44 m² · Up to 3 guests
€480Illustrative / night
02 / Specialist services
Precision, before the first conversation.
A considered marine-service experience that makes complex work understandable and turns an owner's intentions into a useful brief.
A clear starting point.
An outline of system interfaces, survey needs and specification decisions.
Original fictional concepts with interactive planners. Their forms do not make bookings or send messages.
02 / What the website is for
A better website starts with a specific customer task, then brings the content, design and next step together.
Make the offer clear. Bring services, products and the details people compare into a useful, readable structure.
Connect the information to the action: an enquiry, a visit, a call or an existing booking or checkout service.
Define what your team can update, who handles technical changes and how the website stays in your control.
03 / How we work
You should know what is being built, what it costs and who is responsible for the next step.
Discuss your websiteWe look at the current website, the customer task that matters and the practical alternatives. A focused improvement may be the right scope.
A working concept makes the proposed experience tangible. Sample content and features that need approval or connection are clearly labelled.
Pages, content, revisions, responsibilities, price and payment stages are agreed before paid production begins.
Check the agreed work on its real hosting, practise routine updates and hand over the accounts, materials and support responsibilities.
04 / Scope & ownership
The quote follows the pages, content, integrations, editing needs and handover you actually need. Scope and payment stages are agreed before you commit.
Applicable taxes, hosting and approved third-party charges are identified separately.
Practical control, with the responsibilities made clear.
Start with a conversation05 / A few useful answers
Not necessarily. We start with the task your customers or staff need to do better. If a focused change to your current site is enough, that should shape the scope. Your existing provider can remain involved where appropriate.
Routine editing is defined in the scope and demonstrated before handover. Depending on the project, that can include menu items, prices, hours, notices or selected content. Layout changes and integrations need an agreed technical owner; we do not promise that every part is freely editable.
Your business controls the domain, hosting and account access. The agreed handover includes the website materials, individual access and recovery information. Hosting, domain renewals and approved third-party subscriptions are identified separately.
No. Care is optional. Updates, backups and support still need an agreed owner, whether that is your current provider or a separately agreed service. The project scope makes those responsibilities clear.
You receive a fixed quote for an agreed scope, with payment milestones before committing. The delivery window follows confirmed content, access and technical responsibilities. Applicable taxes, hosting and approved third-party costs are stated separately.
No. Aster House and Northline are fictional brands created to demonstrate design and customer journeys. They are original concept sites, not client engagements or evidence of business results. Their enquiry forms are previews: they do not make bookings or send messages.
06 / Start a conversation
Tell Carl a little about your business and what you want your website to do. We can work through the details by email or a remote walkthrough.
A short message is enough to get things moving.
Carl replies with questions and a useful next step.
Agree the work, price and responsibilities before committing.
Carl S. Steine
Structural Gap
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